More of my sample work can be found here:
CORPORATE
With an extensive roster of existing high definition footage, we can offer something unique, a practice that paid dividends for one client in particular. The Motorsports Country Club of Colorado came to us with a concept for a facility...that wasn’t even built yet. How do you produce a video with no footage of an actual facility? The simple answer was that we have an extensive library of multi purpose footage. With our script writing and visual imagery, we delivered this project in two weeks from start of production.
Motorsport Country Club: The Movie from Craig Lieberman on Vimeo.
PRESENTATION
This example was for a charitable organization.
EVENT
Capturing Ride and Drive events is a specialty...but often many companies think it’s out of their budget range. We’re scaleable, large or small. The number of cameras and amount of staff depends on the client’s budget and needs. We’ve done events with as few as three staffers to as many as 15.
SPYKER INVITATION-ONLY EVENT
Spyker DVD Trailer: Final from Craig Lieberman on Vimeo.
KDW Challenge from Craig Lieberman on Vimeo.
MOTORSPORTS
You’ve seen it...that amazing in car footage from Formula 1. And you’ve also seen that low res version that amateurs post on YouTube. Which do you want for your project? What separates us from other companies is our insistence on using High Definition footage. While there are tons of cameras that can shoot in car or on car video, the low resolution versions do not produce the images we’re looking for. As a result, we focus on procuring the best imagery possible followed by careful post production. If you’re running an event or even participating in one, we can procure this imagery and enhance it with in car data acquisition.
MagnaFlow presents: X Games, The Movie from Craig Lieberman on Vimeo.
DVD PRODUCTION
Want to shoot a special event and capture it to DVD? We can film, edit and produce the entire project, from soup to nuts, or in this case, from film to finished package.
Runway Titans: Official DVD Trailer from Craig Lieberman on Vimeo.
Today, my team consists largely of professionals formerly employed by big production houses and film students.
Our clients basically fit into one of two categories: they need to produce a tutorial or informational video, or they’re looking to create some sort of video (or even a commercial) to build brand awareness or to build an image for their brand. We do both. In fact, with a background in Marketing, Advertising and Print publishing, we have the inside knowledge to understand how the opportunities and technologies have shifted in the last 20 years.
In the old days, advertisers simply bought an ad in a magazine and hoped the phone rang. Eventually, they started asking the magazines to prove circulation numbers. Better still, they started implementing ways to track which magazines and which ads produced results. Those days are over. In today’s “I want my information now” generation, marketing professionals catering to anyone under 60 have already realized that newspapers, magazines and periodicals are dead. Over. Kaput. Before, when you ran an ad in a print magazine, the magazine was in the trash can after a few days. Did anyone even see your ad? Did they stop at that page? For how long? Did the ad generate a sale? How do you know?
Television advertising is likewise seeing a decline. Why? The expense of producing and running a commercial is high, regular programming continues to suffer from originality and predictability, and Nielsen ratings are hardly scientific. Coupled with consolidation of many industries, mergers, acquisitions and shrinking viewership among the networks (not to mention the ability to SKIP your commercials altogether through DVR and Tivo’s), television advertising only makes sense in certain regional markets through local cable providers...unless you’re Coca Cola launching a new sports beverage.
In the previous economy, you could dismiss intangible results with carefree comment like “we just our brand name to be seen.” Really? Wish I had that kind of money to toss away.
Today’s economy is prohibitive to spending money with measurable return. In such an environment, what options does that leave open to you, the advertiser? Billboard ads? Ads on the roof of taxi cabs? Sure, if you’re selling sandwiches. What if you’re trying to build an image, create brand awareness AND promote trial of your products and don’t have millions to spend? What if you want to be able to count the REAL number of people who saw your message? Went to your website? Bought something from you or your distributor?
The answer is, Viral Video. But how do you create something that has traction? That can create a measurable response?
Enter ImaginateMEDIA.
We have the integrated solutions. We’re marketing gurus. We get it....and we pass it around.
We’ve built our business by working with clients to produce videos that deliver measurable results. We do “image building” videos. We do tutorials. We do event coverage. We do corporate videos, videos for attorneys, doctors, new products, Amazon.com features, etc. Our customers are our staunchest proponents. Customers like Spyker Cars USA, Universal Pictures, EA Games and others have come to us to help them build an image through video and electronic media.
We’ll show you to write and produce a video that serves multiple masters: it’ll build brand awareness, it’ll build an image; it’ll promote trial of your products; it’ll be measurable in it’s reach and response.
Let’s face it...almost any team with a few nice cameras can produce a video. But do they have the experience to produce one that looks professional and delivers results, or are they just taking your money to get the gig?
SOME OF THE WORK WE DO INCLUDES:
Presentation
Videos for Attorneys and Doctors
DVD Production (including artwork, mass printing/reproduction)
Event coverage (i.e. Motorsports)
Weddings
Tape to DVD transfer
With continual investment in production equipment, we are continuously expanding our production capabilities.
With fast turn around and highly competitive pricing, our goal is simple: produce Cinematic-quality videos on a budget smaller than those Hollywood epics.
We do most of the work in house but again, out network of “hungry” Hollywood professionals affords us access to some significant resources ranging from full scale animation and production to aerial and underwater footage. Collectively, we’re equipped to handle virtually every scenario.