By they year 2015, 86% of Americans will be streaming video through Mobile Devices. If you’re not already in this space (TV, online, Mobile), you’re already late to the party.
WHY ADVERTISE THROUGH VIDEO OR RICH MEDIA?
>>> Online video is in front of the viewer longer...a one page ad may be skipped over in a magazine, but a good video will be watched for much longer
>>> Online videos remain accessible indefinitely...a magazine goes in the trash can in short order while an online video remains online for years.
>>> Online videos allow you to be cross referenced by people who were probably not looking for your goods or services. It reaches new audiences...globally.
>>> An online video will almost always cost you less than a full page ad in your “targeted” consumer magazines.
>>> An online video is a solid way to build an image for your brand.
>>> Banner advertising on web sites is a bad idea. The click through rate is atrocious and only old-school thinkers who don’t understand the internet or its audiences still do it this way.
Simply stated, If a picture says a thousand words, than a video says a million.
Still pictures for advertising will soon outlive their usefulness:
From E-Commerce sites to online catalogs, video is replacing the still photo. In the online space, viral videos, product videos, tutorials and tours say more about your company and your products/services than can 1,000 words of text and a dozen photos.
VIral Videos
Perhaps the strongest and certainly my favorite way to reach audiences in the online space is the viral video.
The client’s goal here should be simple:
Showcase the product to its target audience in a subtle way....build a video that is entertaining FIRST with subtle placement of logos/product/brand integration.
“Build an image.” It is the basic precept of every major sports, beverage, automotive, apparel and music company on the Planet.
Create Brand Awareness. Some of the best videos I’ve seen say nothing verbally about the company’s products or services...they simply show the products in action. Viral videos are like sitcoms: you have to build a story, a plot or message and then provide the payoff at the end.
Here is a prime example: