Instead of hiring your ad agency or a production team recruited by your agency, why don’t you bank that extra coin and hire a team that can produce something of the same quality (remember: we utilize the services of many Hollywood professionals) for less money?
We’re not a “budget” house per se, but since we don’t have the large studio that sits idle many days per year, we’re able to produce projects faster and more efficiently than the “big guys.”
You have several options to produce videos on a budget. Short shooting days, the use of still photography and other methods are employed to help reduce costs. We’ve produced videos for as little as $750 for some clients, but most “basic” videos end up in the $1200-$1800 range. The budget largely depends on how much shooting time is required, how many camera operators are needed and at what locations. Last but not least, how long is the finished piece? All of these factors will have an influence.
VIDEOS:
This is fairly indicative of what clients ask us to produce. Typically, most companies are looking for video that blends a message about their services/products with a call to action....something that entices people to consider the client’s company. In this case, we were asked more to focus on the event.
COMMERCIAL:
This commercial was produced for a small electronics company. We wrote the script and produced the piece..without the client even being present. Although the on air talent was not the most polished we’ve seen, the client was very pleased with the result.
NuForce Final from Craig Lieberman on Vimeo.
This video represented a unique challenge: the client wanted a video of their new, spectacular facility...only it hadn’t been built yet. In fact, they had no footage, a modest budget and 2 weeks to produce a “feel good” promotional teaser.
Motorsport Country Club: The Movie from Craig Lieberman on Vimeo.
Ultimately, the above video turned into this...the Ad Agency got involved and very much wanted to incorporate still images from the client’s existing marketing collateral materials. While this version of the video is now twice as long as the above version, the final changes are still being discussed as of this writing (July 2009).
MSC REDUX 2 from Craig Lieberman on Vimeo.
Another example of a client working with modest means....Using a compilation of stock footage, still clips and a very, very brief filming session on location, this video was edited and delivered same day for the client who was working on a miniscule budget.
Wynn Commercial from Craig Lieberman on Vimeo.
Another one day shot and delivery at the behest of the client. Filmed at a consumer show for RV’s...edited inside of one of the RV’s we shot.
Fleetwood Commercial from Craig Lieberman on Vimeo.